If you don't
own your story,
someone else will!
TRAINING
Workshops and Media
PIO Media Training
Building Public Trust Through Effective Communication
Public Information Officers are the first line of communication between agencies and the public. This training equips PIOs with the confidence and skills to respond to media inquiries, deliver clear and quotable statements, and maintain credibility in both routine updates and crisis situations.
Why Dionna?
Dionna has been featured in Fast Company, Forbes, CNN Money, C-SPAN, NPR, and the Atlanta Journal-Constitution and has trained leaders who now speak to the media daily. She understands the pressures PIOs face and provides practical tools to project clarity and professionalism under the spotlight.
Key Outcomes:
-
Understand how the media works and what reporters need
-
Develop concise talking points and soundbites
-
Use bridging techniques to stay on message
-
Project authority and trust through tone, body language, and presence
Spokesperson & Executive Media Training
Leading With Clarity, Confidence,
and Credibility
When executives and leaders step to the podium, they don’t just represent themselves — they represent their entire organization. This training prepares leaders to command the room, control the message, and deliver with executive presence in interviews, speeches, and press briefings.
Why Dionna?
Dionna has spoken on major stages including SXSW, SHRM, the Grace Hopper Celebration, and the National Organization of Black Elected Legislators, and she has prepared C-suite executives and political figures for their own high-profile appearances. Her coaching blends practical skill-building with the authority of someone who has both been in the spotlight and prepared others to thrive there.
Key Outcomes:
-
Develop three core leadership messages that define your narrative
-
Deliver headline-ready soundbites in 20 seconds or less
-
Navigate challenging questions with confidence and composure
Demonstrate executive presence that builds trust and authority.
Crisis Communications Workshops
Turning Crisis Into a Leadership Opportunity
The first statement in a crisis can make or break public trust. This workshop prepares leadership teams, agencies, and executives to respond with speed, accuracy, and empathy when stakes are highest.
Why Dionna?
As Chief Communications Officer for one of the largest counties in the Southeast, Dionna has led live press conferences, crisis briefings, and national media coverage under intense scrutiny. Her perspective — shaped by both government leadership and corporate crisis management — ensures that leaders leave prepared not only to survive crisis but to use it as a moment to define their leadership.
Key Outcomes:
-
Balance speed, accuracy, and empathy in first statements.
-
Use the C.L.E.A.R. framework to guide crisis response.
-
Prepare holding statements and message templates in advance.
-
Align leadership and PIOs to deliver a unified voice.
-
Conduct simulations to test readiness before the real thing.
I’ve been featured in Fast Company, Forbes, CNN Money, C-SPAN, NPR, and the Atlanta Journal-Constitution.
I’ve spoken on national stages including SXSW, SHRM, the Grace Hopper Celebration, and the National Organization of Black Elected Legislators.
And I’ve prepared countless executives and political figures for their own high-stakes appearances — equipping them to deliver with clarity, confidence, and credibility.
DIONNA?
Why Book
